Why do owner-led trades lose emergency jobs after hours?
Big shops answer faster — or at least look like they do. When your homepage is static and your phone goes to voicemail after 6pm, the customer clicks the next result on Google. SevenWired and Signpost both report the same pattern: speed beats skill at the moment of panic. You don't lose on craftsmanship. You lose on responsiveness when the AC dies at 9pm.

