Blog
Why websites leak leads — and why chatbots make it worse
Conversion math for owners who are tired of forms. Plus a whole section that roasts chatbots with real data.
Website Conversion
ConversionTakedownThe 2026 Tradie Stack: Missed-Call Text-Back Won't Save Your Website
Your mate just installed missed-call text-back. His phone stack is sorted. His website still sends 9pm visitors to a contact form and a competitor.
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Chatbot Roast
Chatbot roastTakedownI Audited 14 Roofing Websites. They All Commit the Same 6 Sins.
You paid for the click — Brisbane, Gold Coast, or anywhere. They landed ready to buy a roof. Then you handed them the same 6 mistakes dressed up 14 different ways.
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Chatbot Roast
Chatbot roastFounder rantThe Web Design Industry Stole Ten Years From Service Businesses
For ten years, the web design industry sold service businesses a billboard and called it a salesperson.
Read →Behind the build
Founder rantConversionWe Built a Website That Talks Back (And Dogfooded Every Pixel)
Most companies sell you a demo video. We sell you a homepage that morphs into a live sales call while you're still on it.
Read →Chatbot Roast
Chatbot roastConversionDrift Is Gone. Where Do Your Website Leads Go Now?
March 6, 2026: Drift got the sunset email. Your homepage widget didn't. Here's what to do before the bubble goes dark.
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Chatbot Roast
Chatbot roastFounder rantThree Months of Looking at Service Websites Broke Me
I spent three months auditing service business websites. The data is brutal and the chatbots made everything worse.
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Chatbot Roast
Chatbot roastTakedownWhy Website Chatbots Don't Work — Every Claim vs. Reality
Your chatbot vendor sent you a deck full of promises. Here's what your customers actually experience.
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Chatbot Roast
Chatbot roastTakedownThe Chatbot Industry Is a $10 Billion Lie
The chatbot industry is worth $10 billion. Not because chatbots work. Because the lies are well-marketed.
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Chatbot Roast
Chatbot roastComedyI Tried to Book a Cleaner on 7 Websites. Here's What Happened.
I had a simple goal: book a house cleaner online. Seven websites later, I had trauma.
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Chatbot Roast
Chatbot roastComedyA Love Letter to Website Chatbots (It's a Breakup Letter)
Dear website chatbot — we need to talk. Actually, we tried. You couldn't help with that either.
Read →Website Conversion
ConversionWebsite Lead Capture Without a Form — What 46% Close Rate Looks Like
There is one customer interaction that closes at 46%. Not email. Not a form. A phone call, answered live.
Read →Website Conversion
ConversionWhy Your Chatbot Is Making You Look Small
You installed the chatbot because it was supposed to make you look modern. It has the opposite effect.
Read →Website Conversion
ConversionThe 9pm Thursday Problem
They're not searching Monday morning. They're on the couch Thursday at 9pm — problem fresh, wallet open, ready to hire tonight.
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ConversionI Audited 100 Service Business Websites. Here's What's Broken on All of Them.
Not most. Not many. All of them. One hundred sites, dozens of industries — the exact same five problems.
Read →Website Conversion
ConversionWebsite Getting Traffic But No Leads? It's a Closing Problem
Every owner says the same thing when leads dry up: "We need more traffic." The traffic was never the problem.
Read →Website Conversion
ConversionThe $47,000 Contact Form
There's a number hiding in your analytics. It's not in your revenue dashboard. It's the money you never made.
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