Why does late-night med spa traffic rarely convert?
They already want what you sell. They're in bed with their phone, comparing three clinics, needing specifics before they'll book. A pretty hero with Book Now doesn't answer "Can I get filler if I'm breastfeeding?" Your front desk won't see the DM until 9am — and by then they've booked elsewhere. Med spa AI vendors all say the same thing: speed and responsiveness at the moment of intent wins.

